{"product_id":"covacryl-mv60-film-forming-polymer","title":"COVACRYL™ MV60 – Film-Forming Polymer for Long-Wear Cosmetics \u0026 Haircare","description":"\u003cp\u003eCOVACRYL™ MV60 is the ingredient that makes cosmetic formulations last. A copolymer of vinylpyrrolidone and hexadecene (VP\/Hexadecene Copolymer), it forms a thin, flexible, invisible film on skin and hair upon application — locking active ingredients in place, enhancing adhesion, and providing the kind of water and sweat resistance that separates a long-wear product from one that fades by midday.\u003c\/p\u003e\u003cp\u003eAs a clear, viscous liquid compatible with both oil and alcohol phases, it integrates smoothly into a wide range of formulation systems without disrupting texture or clarity. In makeup, it extends wear time and prevents smudging in foundations, mascaras, and eyeliners. In skincare, it improves the sensory profile of serums and moisturizers — enhancing spreadability and leaving a smooth, non-tacky finish. In haircare, it provides the flexible hold and frizz control that styling gels, mousses, and sprays depend on. For formulators building products where performance durability is a key claim, COVACRYL™ MV60 is an essential tool.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilm-Forming Performance\u003c\/strong\u003e – creates a thin, flexible, durable film on skin and hair that enhances product longevity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater \u0026amp; Sweat Resistance\u003c\/strong\u003e – improves resistance to water, humidity, and perspiration for long-wear formulations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Spreadability\u003c\/strong\u003e – improves application glide and ensures even, uniform distribution\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormulation Stabilizer\u003c\/strong\u003e – maintains consistency and prevents ingredient separation over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Compatibility\u003c\/strong\u003e – compatible with oil and alcohol phases across skincare, makeup \u0026amp; haircare systems\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eApplications\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSkincare — creams, serums \u0026amp; moisturizers\u003c\/li\u003e\n\u003cli\u003eMakeup — foundations, mascaras, eyeliners \u0026amp; lipsticks\u003c\/li\u003e\n\u003cli\u003eLong-wear \u0026amp; water-resistant cosmetic formulations\u003c\/li\u003e\n\u003cli\u003eHair styling — gels, mousses \u0026amp; sprays\u003c\/li\u003e\n\u003cli\u003eSPF \u0026amp; sunscreen formulations requiring film integrity\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eRecommended Usage Levels\u003c\/h2\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eApplication\u003c\/th\u003e\n\u003cth\u003eUsage Level\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSkincare\u003c\/td\u003e\n\u003ctd\u003e1% – 5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMakeup\u003c\/td\u003e\n\u003ctd\u003e2% – 6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHaircare\u003c\/td\u003e\n\u003ctd\u003e2% – 8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003ch2\u003eTechnical Profile\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eINCI:\u003c\/strong\u003e VP\/Hexadecene Copolymer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrade Name:\u003c\/strong\u003e COVACRYL™ MV60\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAppearance:\u003c\/strong\u003e Clear viscous liquid\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSolubility:\u003c\/strong\u003e Oil \u0026amp; alcohol compatible\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Film-forming polymer \/ stabilizer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFunction:\u003c\/strong\u003e Film former, adhesion enhancer, water resistance agent\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrade:\u003c\/strong\u003e Cosmetic\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFormulation Tips\u003c\/h2\u003e\u003cp\u003eAdd to the oil or alcohol phase of formulations for smooth, uniform incorporation. In water-based systems, pre-dissolve in a compatible solvent or alcohol before adding to the aqueous phase. For maximum water resistance in makeup formulations, combine with other film formers or fixatives. In hair styling products, adjust concentration to balance hold strength with flexibility — higher levels provide stronger hold, lower levels deliver a more flexible, natural finish. Compatible with most cosmetic polymers, emollients, and UV filters.\u003c\/p\u003e","brand":"Herbology","offers":[{"title":"50gm","offer_id":53281189265592,"sku":null,"price":2189.0,"currency_code":"PKR","in_stock":true},{"title":"100gm","offer_id":53281189298360,"sku":null,"price":4378.0,"currency_code":"PKR","in_stock":true},{"title":"250gm","offer_id":53281189331128,"sku":null,"price":10120.0,"currency_code":"PKR","in_stock":true},{"title":"500gm","offer_id":53281189363896,"sku":null,"price":18590.0,"currency_code":"PKR","in_stock":true},{"title":"kg","offer_id":53281189396664,"sku":null,"price":37180.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/1698\/5784\/files\/covacryl-mv-60.png?v=1775738797","url":"https:\/\/herbology.pk\/products\/covacryl-mv60-film-forming-polymer","provider":"Herbology","version":"1.0","type":"link"}